What's hard today?

A hand-picked shop for ADHD, autistic, dyslexic and sensory-different people. Pick what's hard. We'll show you what helps. Quiet mode, top right, turns the colour and movement down.

Search the shop

Everything on the shelves

Picked by hand: Every product here has been checked on the maker's own site. Nobody pays to be in the picks.
No miracle talk: We say what a thing does. We never say it treats, fixes or cures anything, because nothing on a shelf does.
We earn from the click: Buy through a link and the retailer may pay us a small commission. You pay exactly what you would anyway.
Ads look like ads: Paid space is labelled every time. Ads never flash, move, autoplay or pop up.

The Friday Find

One good thing a week, tested properly, with the bit the listing leaves out. Short enough to read in the queue at pickup.Sign-up opens with the shop.

Advertise here

People arrive already knowing what's hard for them, and shop the shelf that matches. Put your brand on that shelf, at the moment they are choosing.

Every placement is labelled. Paying never buys a place in the picks or a kinder description.

What we won't run

Anything claiming to treat, cure or fix a condition
Supplements, nootropics and "focus" or "calm" blends
Diagnosis and assessment clinics, prescribing services and online therapy
Contested interventions, including ABA and "normalisation" programmes
Gambling, credit, buy now pay later, crypto, trading and get-rich-quick schemes
Weight-loss medicines, alcohol, vapes and nicotine
Anything using fear, shame or "fix yourself" framing
Anything that flashes, moves, autoplays, pops up or counts down

Read the full advertising policy

Rates and bookings open with the launch.

Format	Where it sits	Size	Label	Sold
Shelf partner	Under one shelf's title, one brand per shelf, with one featured product card	Name, one line and a product card	`Advertisement`	Monthly
Featured product	In the shelf partner's space, never among the picks	Product card	`Ad`	Monthly
Native card	In the product grid, every thirteenth place	Product card	`Ad`	Monthly or per thousand views
Leaderboard	Above the shelves, on the everything view	728 by 90; 320 by 100 on phones	`Advertisement`	Per thousand views
Box ad	Beside the Friday Find	300 by 250	`Advertisement`	Per thousand views
Friday Find sponsor	The weekly email	One paragraph and a link	`Advertisement`	Per send